Explore topics you love, latest trends, and top tips from our experts! All beauty secrets are now revealed to you to become the next beauty expert in makeup, skincare, fragrance and haircare.


Buying Guides - Skincare

Discover Wishful

"With Wishful I wanted to create simple but powerful skincare products that visibly work for instant and long-lasting results.” -Huda Kattan 

Buying Guides - Makeup

Foundations: How to Find Your Perfect Match

Creating a flawless complexion has never been easier thanks to the various formats compositions and shades that are now available. If you recall the horror stories of cakey applications and orange jawlines, it’s clear just how far we’ve come. Bad foundations now belong in the hall of beauty don'ts, along with glitter mascara and over-plucked eyebrows.
So, with this in mind, here’s how to find the perfect foundation for you...

Buying Guides - Perfume

Perfume 101: Let's Learn The Terms

First things first, let’s break down all the terminology you should familiarize yourself with so that when you do go to buy your new perfume, you feel confident in knowing what to look for and what’s the best option for you. Perfumes can be divided into four categories, ranked from the strongest and most long-lasting to the lightest and most ephemeral. They are: Perfume (Parfum), Eau de Parfum (EDP), Eau de Toilette (EDT) and Eau de Cologne (EDC).

See all articles


Trends - Skincare

The Wining Duo Against Imperfections!

Say no more imperfections! These two products from Sephora Collection will brighten your day and skin. Both the Clarifying Serum and Clarifying Lotion are formulated with Salicylic acid and natural ingredients to resolve your skin concerns. The Clarifying Serum will purify and smooth your skin texture, while the Clarifying lotion will target the pimples and reduce the appearance of blemishes from the first night.

Trends - Haircare

How To Maintain Your Pastel Hair Perfection

Our love of all things unicorn is still going strong, especially when it comes to hair. Whether you want to sample multi-colored shades like last season’s mermaid hair trend or rock a single vibrant shade, pastel hair is set to be a big hit at festivals, parties, and picnics alike this summer. As much as we love the contrasting hues, caring for it can prove a nightmare, so here’s our go-to guide for maintaining pastel perfection.

Trends - Haircare

The Beach Babe Wave

Whether you are heading to the beach, or want to perfect that bedhead, tousled effect for everyday life, this trend is one of the easiest to master this summer. For once, we’re not aiming for perfection - you want to look like you have been swimming in the surf all day, which means your hair should fall in relaxed, loose waves, rather than tight, perfect pin curls.


Tutorials - Makeup

Sephora Collection Feline Instinct Eyeshadow Palette Tutorial

Let your animal attraction go wild with the bold and beautiful shades found in Sephora Collection’s very own Feline Instinct Eyeshadow Palette. Made up of 12 shimmering shadows with gold, bronze and copper tones, this highly pigmented palette has just what you need to create sensuous, unforgettable looks. Watch our step-by-step tutorial to learn how to master this perfect makeup look using this palette and a few of our other customer favorites.

Tutorials - Makeup

TARTE Tarteist™ PRO REMIX Eyeshadow Palette Tutorial

Prepare yourself for an explosion of color with the Tarteist™ PRO REMIX Eyeshadow Palette from TARTE! Hot on the heels of the original and much-loved palette, this 20-shadow collection celebrates all forms of art and expression with all-new shades based on six unique finishes—matte, luster, metallic, duo-chrome, shimmer and floating glitter.
Learn how to master this sensational bold blue eye look using the Tarteist™ PRO REMIX Eyeshadow Palette with our tutorial below…

See all articles